From Economic Survival to Sustainable Enterprise 5 Sections5 Lessons8 Hours
Curriculum
- 5 Sections
- 5 Lessons
- 8 Hours
Expand all sectionsCollapse all sections
- Module 11 Item• Inventory skills, resources and lived experience. • Identify customer problems and local opportunities. • Screen ideas for demand, feasibility, safety and affordability.
- Module 21 Item• Identify customer groups and their needs. • Observe competitors and alternatives. • Conduct simple, ethical customer research.
- Module 31 Item• Describe the customer, problem and value offered. • Identify channels, resources, partners and revenue sources. • Test assumptions before scaling.
- Module 41 Item• Calculate direct and relevant operating costs. • Set a price with a clear rationale. • Choose practical marketing and customer-service methods.
- Module 51 Item• Maintain basic records and review cash flow. • Manage stock, quality, customer relationships and risk. • Set realistic growth milestones.
Pricing, Marketing and Customer Acquisition
Prev